Supports Promotions Lamp Energy, Philips Continue Combating Global Warming
Royal Philips Electronics continues to prove that the solution to reducing energy consumption can be simple, without compromising the quality of life.
“At Philips, we still believe in providing simple solutions to complex problems such as sustainable development (sustainable development),” said Theo van Deursen, members of the Board, Royal Philips Electronics and CEO of Philips Lighting.
Encarna, with an average portfolio of energy efficient lighting can save electricity up to 40 percent, and some may reduce costs by up to 80 percent, without compromising the quality and product quality. “We feel that now is the time for everyone to act and because it gives us energy to the products of choice for consumers frugal, he.
Philips, which introduced energy efficient light bulb in 1980, threw the environment in product design to improve its focus and within their company.
With this strategy, Philips Lighting hope that you can still resume the path of growth as progress. This expectation is supported by the emphasis placed on the market for sustainable innovation based (market driven) and the adoption of the acceleration of the forms of lighting environment in line with the strategy of Philips recently, namely EcoVision .
Mentioned, the demand will be strong growth in solutions for energy efficient lighting. Currently, 75 percent of the light of the world uses over existing systems, and increasing awareness of energy saving solutions Lamp hopes to make its potential impact on sales levels.
The growing demand for lighting solutions in the market continued as the ASEAN youth. Philips expects to begin operations continue in this market. 15 percent of group sales in 2006 generated sales of green products untaxed total of 4 million euros.
Phillips aims to improve the efficiency of operations until the energies of 25 percent and by late 2008, all business offices will be equipped with lighting systems, energy efficient, such as reducing emissions of greenhouse gases the achieveable production and distribution phase. Finally, Philips plans to double investment in energy efficient inovatin 1 million for five years.
On July 7, 2007, Philips strengthen cooperation with the Alliance for Climate Protection and Live Earth. It cooperates with Al Gore inspired by Philips more than two million people to perform this simple action, like changing the light bulb’s life more energy efficient.
More specifically, since Philips launched Philips www.asimpleswitch.com sites, visitors agreed to exchange energy efficient replacement bulb 3300000 for the original campaign from July this year. Finally, for four consecutive years, Philips is already known as a world leader in the sectors “personal” in the Dow Jones Sustainability Index.
Philips supports the participation of United Nations climate months in December 2007, the Bali and emphasize purpose and direction of the conference. Before lasted, Theo van Deursen visited Indonesia in November this important to emphasize the Philips factory in Surabaya as a global export base. This plant not only plays the management of major energy campaigns, but also demonstrate the commitment of Philips Indonesia a target market.